Search engine optimization or SEO, in short, includes optimizing a website to make it rank higher in Google’s organic search results. With search engine optimization you try to get higher in Google SERP (search engine results page) by making adjustments to your website. Google assesses your site based on technology, content, relevance, and user-friendliness. For this reason, it is important to have the correct text, images, and format. In addition, a fast mobile-friendly site is important to be ranked high by Google.
How do SEO companies in Kolkata attain results?
Google and other search engines use hundreds of ranking factors. These factors all play a role in determining the position of your website on specific search terms. Some critical ranking factors that are assessed by SEO companies in Kolkata are:
- Content: Use of qualitative text of the correct length, divided into titles and sections with the correct search terms.
- Structure: A user-friendly website with appropriate menus, layout, URLs, links and offering a sitemap.
- Technology: A fast, secure website that works for all devices and contains no loading errors.
- Authority: A website with many relevant links from other websites (known as backlinks) and a long-standing domain name.
Google will determine your website position based on these ranking factors. The trick is to think from the wishes of the site visitor in order to be able to connect to this.
Tools for SEO
Different types of tools can be used for search engine optimization. Generally, it is necessary to be able to take measurements, and Google Analytics can be used for this. Google Analytics measures traffic on your website. The Google Search console must also be used since this tool measures how well your website scores in the search engine results.
In addition to tools for taking measurements, tools such as Keyword Analysis or backlink monitor can be used to gain more knowledge and gain insight.
Conclusion – The process of SEO in a nutshell
There are many factors that are part of the Google search engine algorithm. Some elements have a lot of influence, others less. As explained earlier, search engine optimization consists of adjusting a number of parts of your website. This concerns the technology, content, and authority of the site. All these changes together have a positive effect on the position of your site in the organic results.
The technique, for example, involves improving speed, setting up a secure connection, and applying the correct tags and elements to the texts.
When optimizing the content, you ensure that one or more keywords on which you want to be found are processed in the text. It is essential that the content is uniquely written and adds value to the internet. A suitable H1 title, browser title, and meta description add extra value to the page for Google.
The authority can be increased by ensuring that many links refer to the website. This can be done through unique content that people want to link to, but often people also exchange links to achieve this. This is called link building.
Be especially careful that the above changes are not at the expense of user-friendliness. This too is a major point of attention for Google. And not only at Google is user-friendliness paramount. Ultimately, the usability of your website is of great importance for the visitor.