If you are into digital marketing for your business, you have to include Google. Google AdWords is one of the best platforms for marketing on the web. But to use Google AdWords requires a certain degree of proficiency. Google Ads is a Google program that is used in pay per click advertising. These types of paid advertisements are great for the discovery of new leads and gaining new clients. This is where Google Service Partner sites play a huge role. A Google Partner has a high level of proficiency in using Google AdWords.
But why must you opt for a Google Partner agency? What benefits do they bring to your campaign that others don’t?
Access To Latest Google Innovations
When you work with a Google AdWords partner, you can access Google tools and services that others cannot use. These tools allow more accurate targeting of Google Ad placement, different types of advertisement formats, and unique services for research and analysis. In brief, you can be sure that a Google Partner agency gives you a distinct advantage over using the services of their competitors.
A better understanding of the sector
Google provides its partner agency with all types of analysis, data, research, and insights related to that industry. There is a wide variety of information such as average cost per click spend in that vertical and what competitors are spending. There is also a lot of facts about different types of device and conversion rates. This allows a rational marketing decision for targeted spend rather than trial and error.
Insights into seasonal variations
For most goods and services there is an on and offseason. A Google Partner agency is able to tell accurately during which months the products and services are in demand, and competition is high. The analysis can even pinpoint the time of the week when the search for similar keywords is most significant. This allows maximization of ROI on Adwords spend.
Special Adwords features
Every feature of Google Adwords is not available to all agencies. Some are available only to partners who meet some pre-requisites. An example of such service is Google Brand Lift, which measures the way the ads are impacting customers and raising brand perception. These types of tools make all the difference when it comes to managing ad spends.
Stay up to date
The digital world changes at a fantastic pace. A Google AdWords certified partner will have to take regular exams which test their knowledge and understanding of Adwords and Google ecosystem, search, keywords planning, etc. this means that your agency understands how Google is changing its algorithms at all times.
Advantage of a Google Partner
Probably the most distinct advantage is that partners have access to Google help. Not an automated reply from a knowledge bank but a real person. This allows them to offer very personalized service and resolve issues quickly.
It is not easy to become an Adwords Partner. The employees have to become qualified and certified along with the agency which has to meet strict requirements. Digital marketing is not a matter of hit or miss. It is a carefully choreographed strategy that leads to clicks and conversions.
This requires plenty of knowledge and understanding of the working of the search engine and keywords. Not everyone can create the best results. Agencies that are Google partners take the guesswork out of the equation and are able to lead from the front by devising ways to reach a target group.
A Google Partner has to demonstrate the ability to offer a high degree of client satisfaction. Not only do they need to have at least one certified employee, but they must have a base of clients whom they are able to satisfy and whose campaigns they can successfully manage.
Since the ad spends of any type is not cheap, a customer must have access to specific metrics. Joining hand with a Google Partner it the best way to ensure that your resources are spent exactly as you wish them to.
India Todays is the leading Google service partner agency in Kolkata. With our excellent ability in AdWords management, we are a part of Google official accreditation. We bring valuable expertise that is impossible to ignore if you want to maximize your conversions. Reach out to us today and let us decide the best marketing strategy for you.